We’ve officially crossed the chasm from hype and noise into how companies are deriving real business value from IoT. This premise was also seen in industry research from Longview IoT and Informa that we’ll be revealing over the next few weeks – only 3% of respondents from our survey indicated they believe IoT has more hype than substance while 47% believe IoT will substantially change their business.
So what does that mean in practice? At IoT World 2019, both vendors and enterprises stopped talking in generalities about the IoT and are instead talking about solving specific business problems and how they can and are generating real business value from the IoT. Many of the stories we heard had the same theme: businesses looking to the IoT to help them streamline specific operations or better manage their assets across large sites, including oil & gas, energy, construction, healthcare and other environments with lots of “things” to monitor and track.
An important caveat: These conversations are now happening across the enterprise, regardless of size. Small to medium businesses and large enterprises alike were interested in talking about our comprehensive IoT solution, and how quickly they would be able to get an IoT implementation up and running.
From a Longview IoT perspective, the end-to-end nature of the Longview IoT solution was a key differentiator for us at the show, and customers were quite interested in how simple it was for them to get started in IoT with Longview. Three elements of our comprehensive solution really resonated with customers:
- Battery life: Enterprises continue to look for IoT solutions that allow them to set it and forget it, and a long battery life of sensors and devices is critical. Longview shines in this area.
- Security: The information gathered by IoT systems is critical to a business’ success, and security breaches are not an option. Longview IoT’s triple-layer security protects at the network, device and application levels to keep data secure.
- Super-B: Longview IoT announced the launch of our patent-pending Super-B protocol at the show, and it was interesting to see how well businesses inherently understood the benefits it brings to LoRa networks. As LoRa adoption—and therefore traffic and interference—grows, this is where Super-B will shine by providing capacity, quality of service (QoS) structure and FOTA to the unlicensed spectrum LoRa utilizes.
The IoT has come a long way over the past year alone. Instead of conversations being about the “what” and “why” of IoT, IoT World 2019 marked the turn to “how,” and “how fast” can companies move into the IoT. With the hype behind us, the comprehensive nature of the Longview IoT solution is making it easier than ever for companies to embrace IoT and start driving real business outcomes.